Google’s Panda update created its own whirlwind storm.  Marketers are running around wondering what happened. It is no secret. UCO is simpler than Search Engine Optimization. It is User Content Optimization, UCO for short.

Why would anyone query a search engine? Common sense would tell you that the searcher was looking for information, for quality content.  All he wants is an answer to a question. He may want to compare prices or features. I am sure that sometimes he might be looking for a good review and he is ready to buy.

Tangled Buzzwords

Yet, how many times have you made a query and found an organic list of sites wanting to blatantly sell you something? If you have had my experience, then you have seen those billboard webpages many times. A webpage with lots of color, lots of hype, but no substance, no quality content, or worse a web of tangled buzzwords suspiciously meant to attract mechanical spiders in the hopes of snaring an unsuspecting human with its fake brilliance.

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