Content writing has a new acronym, UCO (user content optimization).  UCO may not be a new tactic. In fact, it is as old as writing itself. Many of you know it by its former name, quality content. Nevertheless, website content writing has taken on a new role, challenging SEO as the acronym of choice.

Search engine optimization (SEO) will not give up its king of the hill status easily. I doubt that it will ever be replaced. Yet, the new kid on the block may give it a run for the money. Let me explain why.

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With the advent of Google’s Panda Update the current rules of article marketing have changed and should be labeled under the umbrella of content marketing. If content was king before the update, it is now the supreme ruler over all writing for the web.

If you are new to article marketing or content marketing you may have the misconception that all you need do is write an article, have it published by an article directory then sit back and wait for the money to come in.

If you believe that writing for the web requires only that you write a few three hundred word articles with well placed keywords and a call to action, then wait for the articles to be singled out by one of the many publishers that your article directory has access to you are mistaken.

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